Run targeted PR campaigns without hiring an agency.
Get published in outlets that positions your founders as thought leaders – without burning runway on retainers
Heartspace Lab
€2,499
Split: €999 today, €1,500 on Day 30 • You keep all assets & lists
Why Startups and Scaleups Choose Heartspace
We built a better way—faster, more affordable, and you keep the capability.
*Cumulative metrics across all client campaigns since 2021
The problem with traditional PR
You know you need media coverage, but the traditional options don't work for startups
Agencies are too expensive
€5–10k/month for 6–month minimums (€30–60k total) before you see a single placement.
DIY is overwhelming
Finding journalists, crafting pitches, managing outreach—it takes weeks to learn and hours per campaign.
Generic pitches fail
Mass emails get ignored by journalists. Without personalization and newsworthy angles, you get no responses.
How Heartspace Works
Build PR capability that lasts, not dependency on agencies
Outcomes, not retainers
Press-ready assets fast; capability that lasts. Replace agency retainers with a clear system and assets you keep.
Done-with-you execution
We execute with you each week — ship assets, run outreach, and teach the system as we go — so you become independent.
AI speed, human quality
Use AI for speed - drafts, personalization, research - with human QA to ensure quality.
What we ship each cycle
Assets that compound and unlock ongoing outreach
Press-ready foundation
Angles, newsroom, templates, bylines and assets that unlock outreach.
Hands-on PR activities
Human-QA'd journalist matching and tailored outreach for each activity.
Weekly outreach
Consistent outreach with tracked follow-ups and response management.
Full ownership
Playbooks, templates and dashboards you keep to stay independent.
Heartspace Pro Access Included
Lab graduates get 1 year of Heartspace Pro — our full platform suite for planning, monitoring industry news, writing, publishing, and managing journalist outreach.
All modules include AI acceleration with human QA to ensure quality. Continue using the platform independently after the program.
Plan
Campaign planning & content calendar
Industry News
Curated alerts & angle discovery
Write
AI co-pilot for drafts & refinement
Publish
Schedule & distribute content
Outreach
Journalist matching & pitching
Full Access
All features for 1 year
See Heartspace Pro in Action
Included free for 1 year after graduation
Smart content discovery
Discover relevant journalists and outlets based on your content and industry.
Content generation
Generate newsletters, bylines, and press releases with AI assistance.
Fast refinement
Adapt content for different audiences quickly while maintaining accuracy.
Real-time collaboration
Collaborate with your team using comments and real-time cursors.
Publishing & Distribution
LinkedIn Publishing
Plan, preview, and publish with consistent tone.
Press Distribution
Target journalists and track tailored outreach.
Need Expert PR Execution?
Our Done-For-You PR service delivers guaranteed media placements with transparent credit-based pricing. Pay only for published results.
Frequently Asked Questions
What's included in the €2,499/€3,500 package?▼
You get a complete PR readiness package including:
- Story & angle kit - Your unique narrative and pitch angles
- Press hub & assets - Professional media kit and materials
- 3 hands-on PR activities - Strategic outreach campaigns
- Weekly outreach - Consistent journalist engagement
- Tracked follow-ups - Response management and optimization
- 1 year Heartspace Pro access - Full platform suite
You keep all assets, lists, and relationships forever.
How long does the program take?▼
The Heartspace Lab runs for 6-8 weeks with weekly group sessions and ongoing outreach. The timeline includes:
- Week 1-2: Story development and angle creation
- Week 3-4: Press hub build and asset creation
- Week 5-8: Active pitch campaigns with weekly outreach
After the program, you continue using Heartspace Pro independently.
Do you guarantee media coverage?▼
We don't control editorial decisions, so we can't guarantee specific placements. However, we do guarantee:
- Weekly outreach cadence - Consistent PR activities
- Tracked follow-ups - Professional response management
- Quality angles - Newsworthy, journalist-ready stories
- Professional assets - Press-ready materials
Our graduates typically see their first coverage within 4-8 weeks of active outreach.
What if I'm not a fit after the fit check?▼
If we determine you're not a good fit during the free fit check, we'll:
- Explain why and what would need to change
- Point you to better options for your current stage
- Offer to reconnect when timing is better
We only accept founders we're confident we can help succeed.
How is this different from hiring a PR agency?▼
Traditional PR agencies:
- €5,000-15,000/month retainers
- 6-12 month commitments
- You don't own the relationships or assets
- Black box process
Heartspace Lab:
- €2,499-3,500 one-time payment
- 6-8 week program
- You keep everything forever
- Learn the methodology to continue independently
What's the payment structure?▼
We use a 50/50 split payment model:
- 50% deposit - Secures your spot in the cohort
- 50% on Day 30 - After you've seen the value
Early Bird pricing (€2,499) is available for the next cohort. Standard pricing (€3,500) applies after that.
Still have questions?
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