About Heartspace

We exist so that important issues get the visibility they deserve

We are Heartspace. A PR agency specialized in advocacy and strategic communications. We help our clients package their issues so they become interesting for media, decision makers and the public.

We choose our clients thoughtfully and only take on assignments we sympathize with.

Sohrab Fadai

Founder and CEO

Sohrab has a background including five years as regional director for Företagarna in Dalarna and PR consultant at Westander. He has also been a societal analyst at Sweden Research and chairman of Young Entrepreneurs of Sweden. Sohrab has extensive strategic and leadership experience including board positions on government commissions. He holds a bachelor's degree in rhetoric from Uppsala University and has written three books. Sohrab has deep expertise in social sustainability with particular focus on labor market, education and business affairs.

Since 2021, Sohrab has also built technical expertise in AI-assisted PR and web development, making Heartspace faster and broader in delivery.

Recent clients include: Stena Fastigheter, Northern, LKR, Svenska Naprapatförbundet, Nectr Energy and others.

“We at Almi are very pleased with our collaboration. We receive great support with broad experience and deep knowledge. And we get excellent media coverage.”
— Lars Mårdbrant, Communications Director, Almi Företagspartner

Our purpose

"Raise your words, not your voice. It is rain that grows flowers, not thunder."

— Rumi

In the landscape of public discourse, there is too little rain and too much thunder. Too little hope. Too much demonization. Too few nuances. Too many simplifications.

Polarization undermines democracy. It prevents constructive solutions from emerging.

That is why you are needed. Companies and organizations that want to take responsibility and dare to step forward. We help you deepen and communicate your knowledge so you can contribute to the conversation.