Your external communications partner
Turn what you know into greater impact.
We take the time to understand your organisation, identify opportunities and turn strategy into action. With senior experts and our own AI technology, you get a communications partner who looks ahead and gets things done.
We offer
- Research and insight
- AI visibility analysis and optimisation
- Thought leadership and distribution
- Brand positioning, PR and media impact
- Fixed prices
- No hourly rates
- Flexible terms
What does AI say about you?: Illustration
Our clients' issues have gained visibility in
Aftonbladet · Expressen · Göteborgs-Posten · Sydsvenskan · Altinget · Dagens Samhälle
Our clients
The problem
Communications has to do more. The team has not grown.
Media, web, AI search, members, customers and decision makers require different formats, pace and expertise. When a new strategy, change or important issue is added, the work easily becomes reactive and fragmented – especially for small communications teams and secretariats.
- Media Expert comment
- AI search Cited source
- Web Knowledge page
- Customers and members Newsletter
- Decision makers Briefing
One picture of you
One senior team that connects the whole communications effort
We build a shared picture of your organisation, your issues, audiences and language. It is used consistently across research, positioning, PR, AI visibility, content and distribution. The result is a clear thread throughout your communications – and a brand that feels more credible, consistent and coherent.
Cost / Deliveries: every delivery starts over, getting up to speed
Too little capacity
Day-to-day work takes over. Important issues, analysis and opportunities are left waiting even when you know they should be prioritised.
Too many separate efforts
PR, web, content, research and AI visibility are handled separately. You are left to connect the pieces and explain the organisation again.
Hard to see what works
When activities do not build on the same goals and evidence, it becomes difficult to know what works and what to prioritise next.
Your price, What you have built / Months, impact
One shared picture of you
The work starts from the same knowledge of your organisation, audiences and previous decisions. The next delivery does not start from zero.
Strategy and execution stay connected
Research, messaging, content and distribution build on the same goals and evidence instead of becoming separate projects.
More done with less internal coordination
Our technology shortens lead times and keeps the context together. Senior experts remain responsible for judgement, relationships and quality.
You do not need to buy separate deliveries and connect them yourself. The next effort builds on what we already know about you.
How we work
From signal to impact
The film shows how we can help an association identify a current issue, produce communication material and reach out in several channels. We follow Kustforskarna, a fictional organisation working on research into coastal environments.
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01
When an issue becomes current
The government is reviewing shoreline protection. At the same time, questions arise about what the changes could mean for shallow bays. We see that the researchers' perspective needs to be heard.
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02
A proposal for how to raise the issue
We propose an in-depth guide, information to the members and targeted press work. For each effort we describe the purpose, the audience and what we want to achieve.
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03
From material to finished text
With the help of AI we produce research and drafts. An experienced editor checks the facts, revises the text and makes sure the message holds. The client reviews and approves.
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04
The same knowledge, adapted to each channel
The in-depth guide is published on the website. Members receive a newsletter and the key conclusions are shared on LinkedIn. The content is connected, but shaped for each audience.
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05
Personal press work
We adapt the material for national, regional, local and trade media. Relevant journalists are contacted individually with an angle that suits their coverage.
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06
Follow-up and next steps
A journalist gets in touch and books an interview. We follow up on responses and publications and propose how the association can take the issue further ahead of the consultation response.
The same steps in another example
This is how the steps can look when the issue is payment terms for small businesses instead. This example is fictional too.
- 01: When an issue becomes current
Example
- AI search
- How long may large customers take to pay small suppliers?
- Media
- Rules on payment terms under review
- Monitoring
- Consultation on new payment term rules
- 02: A proposal for how to raise the issue
Example
- Opportunity
- Payment terms are debated. The small business owners' view is missing.
- Proposal 1
- Publish an in-depth guide
- Proposal 2
- Raise the issue in the media
- Proposal 3
- Inform the members
- 03: From material to finished text
Example
- Draft
- Small businesses should not be a bank for large customers
- Senior editor
- Clarify what large customers can do.
- Sources
- Members' experiences, the consultation, the association's earlier response
Approved by the client
- 04: The same knowledge, adapted to each channel
Example
- WebsiteGuide to payment terms
- MembersNewsletter
- LinkedInPost with the core of the guide
- 05: Personal press work
Example
- National
- Small businesses should not be a bank for large customers
- Regional
- Suppliers in western Sweden wait to be paid
- Local
- The town's small businesses and the new rules
- 06: Follow-up and next steps
Example
- Published
- The guide on the website
- Sent
- The newsletter to members
- Response
- A regional newsroom booked an interview
- Next proposal
- Follow up with public decision makers before the consultation response
How it fits together
Senior expertise. Our own technology. One integrated function.
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The people
Experienced advisers who understand communication, politics, the media and the reality of organisations.
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The engine
AI-supported research, analysis and content work that helps us work faster, more systematically and with better continuity.
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The shared workspace
In the portal the client sees plans, proposals, drafts, approvals and deliveries. Communication becomes shared work instead of separate orders.
Websites
A website that keeps working after launch
We build carefully crafted websites for associations and expert organisations. They are easy to edit, adapted to the organisation's needs and can be connected directly to our ongoing communications work. Or used entirely on their own.
This is Heartspace
From expertise to execution – without starting from scratch.
We work across research, positioning, PR, public affairs, web, content and distribution. Journalistic craft is the common thread: relevance, news value, credible evidence and a clear expert position. The work builds on what we already know about you, so you can get more done without building a larger in-house communications function.
- 01
Insight
Research, surveys and your own data that give you something new to say.
- 02
Positioning
What you stand for, which issues you own and how you want to be seen.
- 03
Web and distribution
Content on your website and mailings to members, customers and decision-makers.
- 04
PR and visibility
Op-eds, press work and visibility in AI answers.
Media coverage
Our clients are featured in Sweden's leading media, from national press to regional newsrooms.
What our clients say
We needed to go from realizing something had to change to becoming a strong voice in the healthcare policy debate. Heartspace helped us build the entire chain: policy report, message framework, contact with decision makers and moderation of a panel with members of parliament and researchers. They understand how to package messages so they land and make a difference.
Ulrika Lundin Chair, Legitimerade Kiropraktorers Riksorganisation (LKR) At Almi, we are very satisfied with our collaboration. We receive great support with broad experience and deep knowledge. We also get excellent media coverage.
Lars Mårdbrant Communications Director, Almi Heartspace has helped us find our way of conducting advocacy work in a responsive and trust-inspiring way.
Jörgen Höglund Head of Sustainability, Björn Lundén AB Questions and answers
What does a collaboration look like in practice?
It depends on the engagement. In an Avstamp we mainly need access to the right people and material. We do most of the research and production, while you contribute knowledge of your organisation, give feedback and make the decisions. In larger engagements we decide together which parts you want to handle yourselves and which we take responsibility for.
What results can we expect?
We start executing from month one. That builds journalist contacts, completed activities and insights that lead to better strategy. Instead of getting stuck in planning for three months, we deliver results continuously.
What does it cost?
We start with an Avstamp for SEK 45,000, a defined project over one to two months. After that you can continue with Riktning (SEK 130,000) or Helhet (SEK 200,000). Ongoing work is priced by scope. Fixed project prices, all prices exclude VAT. No hourly rates.
How do the contract and notice period work?
Each step is a separate engagement at a fixed price. After Avstamp you are not committed to anything, and you can continue on your own at any time.
When is Heartspace the best fit?
Heartspace is a strong fit when you have more expertise and ambition than internal communications capacity, when something is changing – such as strategy, organisation, positioning, market or website – and when several parts of communications need to work together. We work best when there is a clear goal, an internal owner and room to build on an initial, well-defined project.
What is Heartspace?
Heartspace is an external communications department for membership organisations and knowledge-intensive businesses. We bring PR, public affairs, web and content together in one integrated function. Our proprietary AI technology gives us greater capacity for research, analysis and production, while our senior experts are responsible for strategy, advice and quality.
Show 10 more questions
What services does Heartspace offer?
Press releases, op-eds, media pitching, press rooms, advocacy, thought leadership, AI-search visibility (GEO/AEO) and strategic communications. News value is always at the core.
Where is Heartspace based?
Heartspace is based in central Stockholm and works with clients across Sweden.
How is Heartspace different from a traditional PR agency?
We work with fixed project prices instead of hourly billing, run a network model of senior specialists and freelancers, and choose clients carefully. We take on causes we sympathise with and have knowledge of.
Which media outlets have you placed clients in?
National: Dagens Nyheter, Svenska Dagbladet, Dagens Industri, Aftonbladet, Expressen, Göteborgs-Posten, Sydsvenskan. Industry and niche media: Altinget, Dagens Samhälle, Dagens Medicin, Veckans Affärer, Realtid, Balans, Fastighetsvärlden, Bopol, Ny Teknik, Breakit. International: Forbes, TechCrunch, Financial Times. Plus regional press across Sweden.
What is AI visibility and how do you work with it?
AI visibility is about how you appear when AI services answer questions about your industry. We combine ongoing measurement with clear, technically accessible content on your own website, PR and credible third-party sources. No single action can guarantee that an AI service cites or recommends a particular organisation.
Can the approach be adapted?
Yes. The steps are starting points. We adapt the content to your needs.
What industries do you work with?
We work with organizations whose cause we sympathize with. Our clients are in real estate, insurance, health/care, tech, education and industry associations.
What do you mean by sympathizing with the cause?
We want to stand behind what we help spread and create visibility for. It comes down to commitment and knowledge. Genuine interest in a topic shows in the quality of the delivery.
As a small agency, how do you handle peak workloads?
We have a network of experts and freelancers with decades of experience as journalists, PR consultants and leaders.
How do we get started?
Book a call and we'll discuss your needs. If there's a match, we put together a proposal and can often get started within a couple of weeks.
Which issue do you need to put more force behind?
Want to start with a defined scope? Begin with an entry project.