The Scaleup PR Handbook

    Free, comprehensive PR guides for scaleup leaders. Practical playbooks to build credibility, unlock partnerships, and accelerate growth.

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    Why We Created This Handbook

    Most scaleups struggle with PR because generic advice isn't built for companies scaling fast across markets. We've distilled real lessons from helping 100+ high-growth teams into practical, actionable guides.

    Scaleup-Focused

    Built for companies scaling fast across markets, teams, and product lines.

    Actionable

    Step-by-step frameworks, templates, and checklists you can use immediately.

    Proven

    Based on real results from scaleups that have raised €100M+ collectively.

    Our PR Handbooks

    Choose the guide that matches your startup's needs

    Handbook
    12 chapters • 85 pages

    The Complete Nordic Startup PR Handbook

    Everything you need to know about PR for Nordic startups. From strategy to execution, this comprehensive guide covers it all.

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    Handbook
    8 chapters • 62 pages

    Fintech PR Playbook

    Specialized strategies for fintech startups. Regulatory announcements, funding rounds, and building trust in financial services.

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    Handbook
    7 chapters • 54 pages

    Medtech PR Guide

    Navigate regulatory milestones, clinical trials, and CE marking announcements with confidence.

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    Handbook
    6 chapters • 48 pages

    Cleantech Communication Handbook

    Align your PR with policy events, avoid greenwashing, and build credibility in the climate space.

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    Handbook
    5 chapters • 36 pages

    Crisis Communication for Startups

    Prepare for and manage PR crises. Templates, response frameworks, and recovery strategies.

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    Handbook
    9 chapters • 71 pages

    Media Relations Masterclass

    Build relationships with Nordic journalists, craft compelling pitches, and secure consistent coverage.

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    Need Personalized PR Strategy?

    While our handbooks provide the foundation, every startup's PR needs are unique. Get expert guidance tailored to your specific situation.