The Scaleup PR Handbook

Free, comprehensive PR guides for scaleup leaders. Practical playbooks to build credibility, unlock partnerships, and accelerate growth.

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Why We Created This Handbook

Most scaleups struggle with PR because generic advice isn't built for companies scaling fast across markets. We've distilled real lessons from helping 100+ high-growth teams into practical, actionable guides.

Scaleup-Focused

Built for companies scaling fast across markets, teams, and product lines.

Actionable

Step-by-step frameworks, templates, and checklists you can use immediately.

Proven

Based on real results from scaleups that have raised €100M+ collectively.

Our PR Handbooks

Choose the guide that matches your startup's needs

Handbook
12 chapters • 85 pages

The Complete Nordic Startup PR Handbook

Everything you need to know about PR for Nordic startups. From strategy to execution, this comprehensive guide covers it all.

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Handbook
8 chapters • 62 pages

Fintech PR Playbook

Specialized strategies for fintech startups. Regulatory announcements, funding rounds, and building trust in financial services.

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Handbook
7 chapters • 54 pages

Medtech PR Guide

Navigate regulatory milestones, clinical trials, and CE marking announcements with confidence.

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Handbook
6 chapters • 48 pages

Cleantech Communication Handbook

Align your PR with policy events, avoid greenwashing, and build credibility in the climate space.

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Handbook
5 chapters • 36 pages

Crisis Communication for Startups

Prepare for and manage PR crises. Templates, response frameworks, and recovery strategies.

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Handbook
9 chapters • 71 pages

Media Relations Masterclass

Build relationships with Nordic journalists, craft compelling pitches, and secure consistent coverage.

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Need Personalized PR Strategy?

While our handbooks provide the foundation, every startup's PR needs are unique. Get expert guidance tailored to your specific situation.