Media Relations & PR
Media Relations That Build Trust
Strategic outreach and network building.
PR is not about mass emailing. It's about relationships. We help you identify, contact, and build trust with the journalists covering your industry.
Personal NetworksMedia TrainingCrisis Support
Right
people, not mass blasts
Long-term
relationship focus
Proactive
work gets results
Tips from our PR Handbook
How to Build Relationships with Journalists
Journalists trade in two currencies: Information and Access. Here is how you become a valuable source.
Research Phase
- ✓Beat: What do they write about? Don't pitch tech to a culture writer.
- ✓Style: News or analysis? Adapt your material.
- ✓Social Media: Follow on X/LinkedIn to see current interests.
Contact Strategy
- ✓Value First: Share a report or insight without demanding an article.
- ✓Context: Help them understand the market, not just your company.
- ✓Exclusivity: Give them news first (embargo) for important stories.