Thought Leadership That Drives Change
Ghostwriting, strategy, and placement of Op-Eds.
Position your leaders as industry experts. We help you formulate sharp arguments and place them in leading publications – from TechCrunch to industry trade press.
Building Opinion and Trust
Three pieces of advice on thought leadership from Sohrab Fadai.
Own a Niche (Not "Sustainability")
Instead of talking broadly about "sustainability", identify a narrow area of expertise that you consistently own. Produce recurring data or insights, like a "circular index". This makes you relevant—and quotable.
Find the Public Interest
Connect your business to issues that matter to society. If your core issue isn't on the front page, find the angle towards security, the skills gap, or the economy. Show how you are part of the solution.
Build a "Proof Bank"
Claims don't build opinion. Facts do. Use the space to convey a new perspective backed by customer cases, research, or your own data. That's how you become a source journalists trust.
Frequently Asked Questions
Want to influence the debate?
We help you formulate the message and reach the audience.
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