Humlegården Launches Hotel-Inspired 'Origo' Office Concept

Dagens Industri reports the launch of Origo, a new office concept designed to emulate a hotel atmosphere within a modern workspace. Developed by real estate firm Humlegården, Origo is strategically situated at the intersection of Solna and Sundbyberg. The concept addresses the evolving nature of work and the growing demand for companies to attract and retain talent by providing appealing and engaging physical office spaces. Origo's design incorporates elements of the hospitality industry, including lounge areas furnished with comfortable seating, a staffed reception, lush greenery, curated art, and ambient music. Jens Folkesson, Head of Real Estate and Leasing at Humlegården, emphasizes the inspiration drawn from the hotel sector, both in service and ambiance, highlighting the crucial role of detail in creating a desirable work environment. Humlegården partnered with Spik Studios, a design agency renowned for its work on hotel destinations like Steam Hotel and Jacy’z, to achieve this distinctive interior design. Daniel Berg Stocks, CEO of Spik Studios, explains that Origo is conceived as both a destination and a contemporary workplace, meeting the demands for efficiency, flexibility, and inspiring surroundings. The design objective was to seamlessly blend the personalized service and attention to detail of a hotel with the functional requirements of a modern office. Folkesson further notes that traditional office solutions are increasingly inadequate as the workplace assumes a more significant role in talent acquisition and retention strategies. Offering office spaces ranging from 220 to 11,000 square meters, Origo reflects a broader trend in commercial real estate. This trend prioritizes employee experience and talent retention by integrating hospitality elements into the workplace, signaling a shift towards high-service environments tailored to new ways of working.