Do you have a media invisibility problem?
Learn to pitch journalists individually at scale—using Heartspace or a custom stack we help you build. In 90 days: press-ready, 2–3 waves, first byline, DIY system.
We teach the methodology. You choose the tools. Heartspace access is exclusive to graduates.
The PR problem for B2B startups
You know you need media coverage, but the traditional options don't work
Agencies are too expensive
€5–10k/month retainers with 6-month minimums. That's €30–60k before you see a single placement.
DIY takes forever
Learning PR from scratch while running your startup? You'll spend months making beginner mistakes.
No expertise in-house
Your team is great at building product, not pitching journalists or crafting newsworthy angles.
How Heartspace Lab works
A focused 90-day program from press-ready to self-sufficient
Weeks 1-2: Press-Ready
Develop your PR angle, newsroom copy, pitch templates, and journalist list. First outreach scheduled.
Weeks 3-8: Waves & Replies
Run 2–3 pitch waves, track responses, handle follow-ups. Ship your first byline. Learn by doing with expert feedback.
Weeks 9-13: Scale & Handoff
Build your PR stack, document processes, train your team. Graduate with capability, not dependency. Graduates get Heartspace Pro.
What you'll achieve
From press-ready to self-sufficient in 90 days
Press-Ready
- Newsroom copy (About, Boilerplate, Founder bio)
- 3 pitch templates for different angles
- Journalist list (50+ relevant contacts)
- First campaign scheduled
Self-Sufficient
- 2-3 pitch waves completed with real responses
- First byline published
- DIY PR stack (templates, processes, tools)
- Team trained to run PR independently
- 1-year Heartspace Pro access included (post-graduation)
Is Heartspace Lab right for you?
Check the boxes that apply to see if you're a good fit.
Check the boxes to see your fit
0% match
What's included
Everything you need in 90 days
Expert Support
- 6 group sessions (90 min each)
- 2 × 1:1 sessions (60 min each)
- Weekly office hours
- Async feedback (≤48h response)
- Private Messaging channel
Graduate Benefits
- 1 year Heartspace Pro (full suite) access after GA
- Lifetime Community access to templates & resources
- Quarterly sessions with the community
- Partner discounts on PR execution & content creation
Individual outreach at scale—your way
We teach you to pitch journalists individually (not mass blasts) at scale. Use Heartspace's AI-powered platform or a custom stack we help you build with affordable modern outreach tools (not expensive legacy media distribution platforms).
Heartspace access is exclusive to graduates. The methodology works anywhere.
Pricing & Terms
Two pricing tiers based on cohort timing
We review each application to ensure Heartspace Lab is the right fit for your team
Book before 31 October 2025
- All program features
- Graduates get Heartspace Pro
- Lifetime Community access
Standard pricing
- All program features
- Graduates get Heartspace Pro
- Lifetime Community access
Payment terms: 50/50 payment split (50% deposit upfront; 50% on Day 30) · No refunds (seat transferable within your organization)
You own company-specific content and data. Heartspace retains IP for methods, templates, and software. You receive a perpetual internal-use license.
Frequently asked questions
How much time do I need to commit?
Expect 3-5 hours/week: 90-minute group sessions, office hours, async work on your campaigns, and implementing feedback. The first two weeks (press-ready phase) are more intensive.
What if I can't attend a session?
All sessions are recorded and added to your playbook. You can catch up async and get feedback during office hours.
Do you guarantee publication in any specific outlet?
Not in this program. Heartspace Lab focuses on building your PR capability and systems. If you’re looking for a results‑based engagement, check out our DFY program. We’ve helped clients earn coverage in tier‑1 outlets like TechCrunch, Forbes, and WIRED, as well as leading industry media. We only accept teams we believe can succeed, but placements are never guaranteed. Outcomes depend on your story and execution.
Can I transfer my seat?
Yes. Seats are transferable within your organization. If someone else on your team wants to take over, just let us know.
What software access do graduates get?
Graduates get Heartspace Pro. Planner is stable; other modules are in guided beta with manual fallbacks when helpful.
What happens after the 90 days?
You graduate with a complete PR playbook, proven processes, and the capability to run PR independently. You keep lifetime Community access and session recordings. Graduates get Heartspace Pro and you keep all assets, templates, and dashboards.
Ready to build your PR capability?
Apply now. We review applications within 48 hours and schedule intro calls with qualified teams.