NetSuite's Levy Explains AI, Automation Impact on Small Business Growth

At SuiteWorld 2025, Oracle NetSuite's Sam Levy outlined how artificial intelligence and automation impact small business expansion. Levy, Senior Vice President, addressed scaling challenges for small and midsize businesses. He explained how technology can optimize business operations, finances, and customer engagement. NetSuite is focusing on its "Ask Oracle" AI assistant and the "SuiteSuccess" program. The program assists businesses in upgrading from basic accounting software to integrated, customized solutions. Levy stated that AI functions as an "exponential multiplier" for smaller companies. This allows efficiency gains without necessarily increasing staff size. Wellness company Cymbiotika, which doubled revenue without doubling staff, exemplifies this benefit. Simplifying processes provides competitive advantages, according to Levy. AI enables more effective operations management and improved customer interactions. He predicted a shift toward conversational business systems, replacing menu-driven interfaces. This represents a significant change for small business owners adopting new technologies. The company aims to provide tools that allow smaller businesses to compete more effectively in a rapidly changing market. NetSuite's focus is on practical applications of AI and automation to solve real-world business problems.